Stories Tagged emerging category

Apparel

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line

One-on-one

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

Category Update

Belfor Property Restoration, ServiceMaster and others sign new deals across the sports and entertainment landscape

Category Update

Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category

New Sponsor

Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners

College Sports

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Sponsor Profile

Technology company partners with Roush Fenway Racing to reach new audiences in wake of multibillion-dollar acquisition

New Sponsor

Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth

Emerging Category

Airports double down on sponsorship as air travel heats up

Seeking Deals

Ten categories that share one common trait: new sponsorship spending

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