Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line
Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018
Belfor Property Restoration, ServiceMaster and others sign new deals across the sports and entertainment landscape
Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category
Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners
Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies
Technology company partners with Roush Fenway Racing to reach new audiences in wake of multibillion-dollar acquisition
Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth
Airports double down on sponsorship as air travel heats up
Ten categories that share one common trait: new sponsorship spending
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season
How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals
Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season
Sponsorship Trends To Watch In 2018
Co-living Service Makes Room For Sponsorship
The State of Sponsorship Part 2: Weaknesses and Strengths
The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts
Two Issues Sponsors and Properties Should Be Thinking and Talking About
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Heineken Returns as Headline Sponsor of European Rugby Champions Cup
Cigna Honors Members of Armed Forces as Presenting Sponsor of the 43rd Marine Corps Marathon
ROKA and IRONMAN Expand Relationship with Global Partnership
Fortnite Fuel: Chipotle Announces Sponsorship Of TSM's Competitive Fortnite Team
Hyundai Returns as an Official Sponsor of Festival International de Jazz de Montréal for Third Year in a Row
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