Stories Tagged cause marketing

Selling

AIDS Walk Producer Makes Big Revenue Strides By Altering Approach

AIDS Walk Producer Makes Big Revenue Strides By Altering Approach

AIDS Walk producer sees revenue spike after move from soliciting corporate gifts to marketing-oriented sponsorships

In Depth

Consumer Study: As Economy Shrinks, So Does Sponsorship Halo

Consumer Study: As Economy Shrinks, So Does Sponsorship Halo

Results from national survey conducted by Performance Research

In Depth

Far From Kid Stuff: Lessons From P&G On Successfully Partnering With Youth

Procter & Gamble shares insights into using partnerships to reach out to the youth market

In Depth

Strategic Philanthropy Survey: Donors Continue To Receive Marketing Benefits Gratis

IEG Strategic Philanthropy Study uncovers the latest developments in the tricky relationships between nonprofits and corporate donors

Selling

Union’s Involvement Helps Local Run Secure Six Figures In Sponsorship

Leveraging labor union tie pays off for local property; approaching companies that want to do business with union leads to $200,000 in sponsorship

In Depth

IEG Survey: Most Nonprofits Give Away Valuable Marketing Benefits

IEG Strategic Philanthropy Study reveals what donors are seeking from nonprofit partners and how those properties are responding

In Depth

Survey: Nine Out Of 10 Nonprofits Have At Least One Strategic Philanthropy Partnership

IEG Strategic Philanthropy Study reveals what donors are seeking from nonprofit partners and how those properties are responding

Lessons Learned

Lack Of Contract May Spell Early End For Cause Event

Establishing legal ownership can protect a property whose sponsor wants to continue operating an event without the originator

Who Does What

Consumer Electronics Manufacturers Turning On To More Sponsorship Opportunities

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

In Depth

Nonprofits Slow To Capitalize On Growth Of Strategic Philanthropy

IEG strategic philanthropy study reveals what donors are seeking from nonprofit partners and how those properties are responding

Displaying results 71-80 (of 83)
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