Stories Tagged cause marketing

Sponsor Profile

Car2go Ramps Up Sponsorship To Support North American Expansion

Car2go Ramps Up Sponsorship To Support North American Expansion

Daimler AG unit partners with festivals, endurance sports events and other properties to promote on-demand transportation solution

Beverage

Sparkling ICE Turns On The Sponsorship Spigot

Sparkling ICE Turns On The Sponsorship Spigot

Carbonated beverage uses sponsorship to rejuvenate brand and support national expansion; plans to triple portfolio in 2013

Packaging

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

San Francisco museum finds success by offering collaborative partnerships that engage employees and the community

Sponsor Profile

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

Julie Solwold, vice president of global sports and events, discusses JPMS’ approach to sponsorship, the company’s new partnership with the Dirty Girl mud run series, and other topics

Results

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

NHM contemporizes sponsorship program by offering museum-wide assets, turnkey activation programs and fair market prices

Seeking Deals

Taxi Category Hails New Sponsorships

Taxi Category Hails New Sponsorships

Hailo, Flywheel, Uber and other app developers inject new life into the otherwise staid ride share category

In Depth

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

IEG SR's annual review and forecast projects North American sponsorship spending to grow 5.5 percent in 2013

Strategy

Western Union Gets Better With Sponsorship

Western Union Gets Better With Sponsorship

Vice president of global brand Marc Audrit discusses the thinking behind Western Union’s presenting sponsorship of the UEFA Europa League

Emerging Category

Greeting Card Companies Stock Up On Sponsorship

Greeting Card Companies Stock Up On Sponsorship

Recycled Paper Greetings, JustWink and others ink new deals to reach young adult consumers and offset declining sales

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

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