Stories Tagged cause marketing

Selling

Quick Hits: Five Alternative Payment Structures

Quick Hits: Five Alternative Payment Structures

The pros and cons of revised payment schedules, pay for performance and other nontraditional payment structures

In Depth

New Year To Be One Of Growth And Challenges for Sponsorship Industry

New Year To Be One Of Growth And Challenges for Sponsorship Industry

IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

Apparel

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

Japanese casual wear designer partners with Red Sox Foundation, Exploratorium science museum and other properties to support U.S. expansion

Research

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Bank of America continues its reign as the most active sponsor with 36 percent of museums reporting the bank as a partner

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Activation

It’s More Fun With Three: Arizona Diamondbacks, State Farm and Sanderson Ford Team Up On Safe Driving Program

It’s More Fun With Three: Arizona Diamondbacks, State Farm and Sanderson Ford Team Up On Safe Driving Program

MLB team leverages the 16th birthday of Luis Gonzalez triplets to create teen safe driving campaign

In Depth

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014

One-on-one

How Zipcar Uses Sponsorship To Fuel Brand Growth And Brand Love

How Zipcar Uses Sponsorship To Fuel Brand Growth And Brand Love

Brian Harrington, Zipcar executive vice president and CMO, discusses how the car share service uses sponsorship to engage customers and prospects and enable responsible urban living

Displaying results 21-30 (of 83)
 <  1 2 3 4 5 6 7 8 9  >