Stories Tagged category update

Category Update

New Drugs, Aging Population Should Lead To More Pharma Deals In Multiple Sectors

Pharmaceutical companies poised to increase sponsorship spending as new drugs come on the market

Category Update

Casinos Ante Up More Dollars For Local Sponsorships

Tribal and commercial casinos continue to be active sponsors to attract consumers to their locations

Category Update

XanGo Becomes Latest Direct Seller To Embrace Sponsorship

Direct sellers including XanGo and Herbalife step up sponsorship activity

Category Update

Magazines Demonstrate Renewed Interest In Sponsorship

Consumer magazines step up sponsorship after years of focusing on their own events

Category Update

Mutual Funds Show Interest In Sponsorship As Market Rebounds

Mutual fund marketers increase sponsorship activity after a down period

Category Update

Online Job Sites Build Sponsorship Resumes

Online job sites including Monster, CareerBuilder and regional specialists increase sponsorship activity on heels of growth and increased competition

Category Update

For-profit Educators Graduate To Bigger Portfolios

Postsecondary education companies step up sponsorship as competition among for-profit schools increases

Category Update

Electronics Retailers Dial Up More Sponsorship Deals

Consumer electronics retailers increase spending on sponsorship to tout new products, gain point of difference in highly competitive category

Category Update

Homebuilders Step Up Sponsorship As Housing Market Turns South

Homebuilders find new reasons to sponsor as overall sales cool down

CATEGORY UPDATE

Battle For VOIP Market Share Benefits Properties

Internet phone services increase sponsorship spending as VOIP pure plays, traditional phone and cable companies, and computer-to-computer upstarts compete for customers

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