Stories Tagged category update

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

Sponsor Profile

Celebrity Cruises Expands Film Festival Tour

Celebrity Cruises Expands Film Festival Tour

Cruise line partners with film fests to promote A Taste of Film onboard experience

Strategy

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Entertainment giant partners with Texas Lottery on a ticket that offers VIP experiences at some of the world’s top music festivals

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

New Sponsor

Old Spice Partners With Tough Mudder

Old Spice Partners With Tough Mudder

Obstacle course series finds success as a platform for new product launches

Strategy

Major Energy Finds Major Success With Sponsorship

Major Energy Finds Major Success With Sponsorship

Energy supplier expands Madison Square Garden partnership after finding success with the New York Knicks

Beverage

Southern Comfort Teams With Oddball Comedy Festival

Southern Comfort Teams With Oddball Comedy Festival

American liqueur uses comedy to support “self-comfortableness” message, with digital content playing a starring role

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