Stories Tagged best practice

Packaging

FC Dallas Scores With Less Is More Strategy  

FC Dallas Scores With Less Is More Strategy  

Major League Soccer team triples sponsorship revenue after reducing its sponsor portfolio by half

Results

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

NHM contemporizes sponsorship program by offering museum-wide assets, turnkey activation programs and fair market prices

Selling

Best Practice: Leveraging Media Partners To Secure New Sponsors

Best Practice: Leveraging Media Partners To Secure New Sponsors

Marine Corps Marathon leverages radio station partnership to secure Scion as a sponsor of the MCM Event Series

Activation

Atlanta Track Club Launches Activation Contest

Atlanta Track Club Launches Activation Contest

A first of its kind: Race organizer rolls out AJC Peachtree Road Race contest to incent new activation programs

Best Practice

UNICEF Provides Good Example For Approaching Partner Restrictions

UNICEF reorients criteria for acceptable corporate partners, offers roadmap for balancing desire for funding with need to protect values

Best Practice

Smart Causes Make A Policy Of Refreshing Sponsorship Guidelines

Adopting sponsorship guidelines enables nonprofits to enter into beneficial corporate relationships that are truly win/win

In Depth

Detailing Sponsorship Policies And Guidelines: A Model

Model sponsorship policy for corporations from Australia Post includes definitions, selection criteria and application form

Displaying results 71-77 (of 77)
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