Stories Tagged best practice

Adding Value

What Sponsors Want Under The Tree

What Sponsors Want Under The Tree

Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists

Arts

Soho House Secures Global Partnership With BMW

Soho House Secures Global Partnership With BMW

Private club leverages automaker’s support of contemporary art to create a global marketing platform for the BMW i3

Strategy

Straight Up: Inside Smirnoff’s Sponsorship Strategy

Straight Up: Inside Smirnoff’s Sponsorship Strategy

Vodka giant enters Formula 1 and doubles down on music, with digital content playing a starring role

Servicing

Five Tips On Creating Post-Event Recap Reports

Five Tips On Creating Post-Event Recap Reports

Tips, tactics and strategies on getting the most out of post-event fulfillment reports

One-on-one

Mizuno USA Partners With Atlanta Track Club

Mizuno USA Partners With Atlanta Track Club

Sporting goods manufacturer signs backyard deal to demonstrate corporate values and gain insights for product development

Sponsor Profile

How Cisco Uses Sponsorship To Enhance Connectivity

How Cisco Uses Sponsorship To Enhance Connectivity

Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL

Activation

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Three banks that are charting new ground in sponsorship activation

Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Airline launches “less is more” sponsorship strategy to free up activation dollars and maximize return on investment

Activation

Heineken USA Builds Equity In Heineken House

Heineken USA Builds Equity In Heineken House

Dutch brewer to take experiential marketing program to at least six events in 2014, up from three last year

Results

Janus Paints Sponsorship Success With Arts Festival Activation

Janus Paints Sponsorship Success With Arts Festival Activation

Investment firm boosts customer opinion and retention as a result of Painting on the Plaza program

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