Stories Tagged best practice

Arts

Winning Big When You’re Small: How The Shakespeare Theatre Company Stands Out From The Pack

Winning Big When You’re Small: How The Shakespeare Theatre Company Stands Out From The Pack

Tips, tactics and strategies on how arts organizations and other small properties can win big

Retail

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

Retailer adjusts sponsorship portfolio to engage evolving customer base and promote four priority product segments: style, wellness, kids and babies

Beverage

Inside Heineken’s “Dance More, Drink Slow” Campaign

Inside Heineken’s “Dance More, Drink Slow” Campaign

Beverage giant uses responsible drinking as the hook to enter the EDM waters

Sales

What A Prospective Sponsor Wants To Know

What A Prospective Sponsor Wants To Know

Tips, tactics and strategies on identifying prospective partners and developing a value proposition

Digital Content

All In: How Adidas Uses Social Content To Break Through The Clutter

All In: How Adidas Uses Social Content To Break Through The Clutter

Global brand director Thomas van Schaik shares the thinking behind the @Brazuca marketing campaign at the 2014 FIFA World Cup

Digital Content

Music To My Ears: Chip Ganassi Racing To Expand Sound Garage

Music To My Ears: Chip Ganassi Racing To Expand Sound Garage

Motorsports team gains 41.1 million Twitter impressions and 1.02 million Instagram impressions as a result of social media-based concert

Digital Content

How The Big East Is Using Social Content To Engage Fans And Sponsors

How The Big East Is Using Social Content To Engage Fans And Sponsors

Collegiate athletic conference uses #BEGood campaign to promote the values of member schools and its presenting sponsor

Digital Content

How the Minnesota Wild Are Monetizing Social Content

How the Minnesota Wild Are Monetizing Social Content

NHL team posts 15 percent to 20 percent increase in revenue by connecting sponsors with fans outside the walls of the Xcel Energy Center

Adding Value

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

MLB team leverages status as the world’s most geotagged sports venue to quench sponsors’ thirst for digital content  

Adding Value

Need to Know: Eight Ways To Add Sponsor Value

Need to Know: Eight Ways To Add Sponsor Value

Sales vets with the Orlando Magic, FC Dallas, Jacksonville Jaguars and other organizations share tips, tactics and strategies on adding value

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