Stories Tagged best practice

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

Packaging

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association secures more than $300,000 in revenue by bundling local assets into a national sponsorship platform

Strategy

A Window Into Microsoft’s Sponsorship Strategy

A Window Into Microsoft’s Sponsorship Strategy

Technology giant increases use of sponsorship to showcase products in action and demonstrate how it empowers organizations to achieve more

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

Activation

How The San Francisco 49ers Approach The Technology Category

How The San Francisco 49ers Approach The Technology Category

NFL team uses “creative counsel” to ensure activation programs are authentic and relevant to fans; Intel, Esurance and SAP gear up new initiatives

Packaging

Best Practices: Incorporating Sponsors Into Social Media

Best Practices: Incorporating Sponsors Into Social Media

Rightsholders must walk a fine line when incorporating sponsors into Twitter posts, Instagram photos and other social media content

In Depth

The Declining Popularity of Category Exclusivity

The Declining Popularity of Category Exclusivity

Sponsors move away from exclusive packages in favor of marketing platforms that provide “ownable” assets

Adding Value

New Jersey Devils Ramp Up NJ100 Program

New Jersey Devils Ramp Up NJ100 Program

NHL team uses networking program to facilitate business-building opportunities among C-level executives

Adding Value

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

NFL team launches Jaguars Black to help sponsors and premium season ticket holders maximize ROI from client entertainment

Cause Marketing

Arizona Diamondbacks Take Youth Jersey Program Statewide

Arizona Diamondbacks Take Youth Jersey Program Statewide

After testing the program in Phoenix, MLB team takes Little League jersey program statewide and adds corporate support

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