Stories Tagged best practice

Selling

Decision-Maker View: What To Do When Selling Sponsorship

Decision-Maker View: What To Do When Selling Sponsorship

Executives from Alaska Airlines, MillerCoors and PNC Financial share tips on what to do—and what not to do—when selling sponsorship

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

Sponsor Profile

How O2 Is Using Sponsorship To Prevent Customer Churn

How O2 Is Using Sponsorship To Prevent Customer Churn

Wireless services provider doubles down on customer perks as part of 10-year extension of London’s O2 Arena

Sponsor Profile

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

Professional services firm partners with U.S. Tennis Association to demonstrate how its digital expertise helps drive value

One-on-One

Crystal Ball: Trends To Watch In 2017

Crystal Ball: Trends To Watch In 2017

Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

Sponsor Profile

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

Bank doubles down on digital content in support of “Banking on a Brighter Future” brand campaign

Activation

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

Instagram Stories opens the door for properties and sponsors to share content in unique and creative ways

Activation

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Peak-Performing Sponsorships: USOC Sponsors’ Rio Activations

Digital content takes center stage for USOC sponsors

Selling

Moving Airlines From In-Kind To Cash Partners

Moving Airlines From In-Kind To Cash Partners

One-of-a-kind experiences and tailored packages are some of the keys to converting airlines into cash sponsors

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