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Stories Tagged best practice

Sponsor Profile

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs

College Sports

Naming Rights Deal Moves Beyond Reach

Naming Rights Deal Moves Beyond Reach

Colorado State University secures partnership with Public Service Credit Union by offering more than impressions

Selling

Sponsor View: How To Increase The Odds For Closing A Deal

Sponsor View: How To Increase The Odds For Closing A Deal

CDW’s Dan Frystak discusses what to do and what not to do at IEG 2018

Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018

Digital Content

Five Tips On Becoming A Social-First Brand

Five Tips On Becoming A Social-First Brand

Lessons learned from Bose’s social-first activation strategy

Selling

What Not To Do When Selling Sponsorship

What Not To Do When Selling Sponsorship

Sponsors share their pet peeves when working with properties

Strategy

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy

Digital Content

How Learfield Is Finding Success With Data-Driven Fan Engagement

How Learfield Is Finding Success With Data-Driven Fan Engagement

College sports giant finds success leveraging fan data to drive ticket sales

Adding Value

How The LPGA Is Succeeding With Data

How The LPGA Is Succeeding With Data

Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value

Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance

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