Stories Tagged adding value

Packaging

How Canine Companions For Independence Boosted Sponsorship Revenue From Six To Seven Figures

How Canine Companions For Independence Boosted Sponsorship Revenue From Six To Seven Figures

Dog-centric nonprofit secures nearly $3 million in revenue after launching new sponsorship initiative

Selling

Sponsor Perspective: The Attributes Of A Good Property  

Sponsor Perspective: The Attributes Of A Good Property  

Dennis Bash, regional marketing manager with U.S. Bank, shares tips on selling sponsorship and working with sponsors

Packaging

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

San Francisco museum finds success by offering collaborative partnerships that engage employees and the community

Packaging

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

University of Washington expands sponsorship beyond sports to maximize revenue and enhance the student experience

Results

How The Washington State Fair Has Posted a 51% Increase In Sponsorship Revenue

How The Washington State Fair Has Posted a 51% Increase In Sponsorship Revenue

Fair boosts revenue by implementing a “less is more” sponsorship strategy and placing more focus on multiyear deals

Sponsor Profile

Inside DHL’s Evolving Sponsorship Strategy

Inside DHL’s Evolving Sponsorship Strategy

Fiona Taag, global sponsorship manager, discusses the DHL Partner Program, pet peeves and other topics

Selling

Best Practice: Leveraging Media Partners To Secure New Sponsors

Best Practice: Leveraging Media Partners To Secure New Sponsors

Marine Corps Marathon leverages radio station partnership to secure Scion as a sponsor of the MCM Event Series

Activation

Atlanta Track Club Launches Activation Contest

Atlanta Track Club Launches Activation Contest

A first of its kind: Race organizer rolls out AJC Peachtree Road Race contest to incent new activation programs

Selling

Best Practices: Sponsorship Proposals

Best Practices: Sponsorship Proposals

Sales vets break down the three-step courting process: the tease, first date and final proposal

Servicing

Quick Hits: Sponsor Servicing

Quick Hits: Sponsor Servicing

The LPGA, NHL San Jose Sharks and Newport Harbor Corp. discuss how they share the love with corporate partners

Displaying results 81-90 (of 138)
 <  5 6 7 8 9 10 11 12 13 14  >