Stories Tagged adding value

Arts

Soho House Secures Global Partnership With BMW

Soho House Secures Global Partnership With BMW

Private club leverages automaker’s support of contemporary art to create a global marketing platform for the BMW i3

One-on-one

Mizuno USA Partners With Atlanta Track Club

Mizuno USA Partners With Atlanta Track Club

Sporting goods manufacturer signs backyard deal to demonstrate corporate values and gain insights for product development

Cause Marketing

Inside Microsoft’s New Partnership With Special Olympics  

Inside Microsoft’s New Partnership With Special Olympics  

Technology giant helps Special Olympics modernize technology and enhance the athlete experience

One-on-one

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Marketing exec discusses JetBlue’s local-first sponsorship strategy, new partnership with the NHL New York Islanders and other topics

Sponsor Profile

How Cisco Uses Sponsorship To Enhance Connectivity

How Cisco Uses Sponsorship To Enhance Connectivity

Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL

Category Update

Ride Share Companies Push The Sponsorship Accelerator

Ride Share Companies Push The Sponsorship Accelerator

Ride share companies double down on sports and entertainment to support “hyper-local” marketing strategies

Apparel

PGA Of America Takes New Approach To Merchandising

PGA Of America Takes New Approach To Merchandising

Membership organization to launch The Championship Shops merchandise pavilion at the PGA Championship

Category Update

Malls Use Integrated Packages As Sponsorship Anchor

Malls Use Integrated Packages As Sponsorship Anchor

Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds 

Packaging

Six Flags Carves Out New Inventory With Peeps Easter Promotion

Six Flags Carves Out New Inventory With Peeps Easter Promotion

Theme park operator carves out new promotional platform as a result of the later than usual Easter holiday weekend

Packaging

FC Dallas Scores With Less Is More Strategy  

FC Dallas Scores With Less Is More Strategy  

Major League Soccer team triples sponsorship revenue after reducing its sponsor portfolio by half

Displaying results 71-80 (of 138)
 <  4 5 6 7 8 9 10 11 12 13  >