Stories Tagged adding value

Category Update

Smartphone Apps Grow Appetite For Sponsorship

Smartphone Apps Grow Appetite For Sponsorship

Mobile apps increase use of sponsorship to promote their offerings, reach new audiences and personalize their brands

Motorsports

Chip Ganassi Racing Finds Success With Second Annual Sound Garage

Chip Ganassi Racing Finds Success With Second Annual Sound Garage

Motorsports team gains 72 million impressions and 125,000 consumer engagements as a result of social media-centric concert

Activation

Chase Expands Customer Perks At Madison Square Garden

Chase Expands Customer Perks At Madison Square Garden

Banking giant to launch Chase Freedom Weekends and other perks at New York Rangers and Knicks games

Sponsor Profile

Lagunitas Partners With U.S. Ski And Snowboard Association

Lagunitas Partners With U.S. Ski And Snowboard Association

Craft brewer replaces 20-year-old Anheuser-Busch partnership

Marathons

USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance

USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance

Media giant secures sales rights at 7 marathons—with 8 more on the way— to offer one-stop shopping in the endurance sports space

Sponsor Profile

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Ticket reseller expands portfolio with new deals with music festivals and potential ties to theatrical productions 

Digital Content

How the Golden State Warriors Have Embraced Digital Content

How the Golden State Warriors Have Embraced Digital Content

NBA champion doubles down on content to give sponsors extended reach and enhanced engagement

Emerging Category

Swipe Right: Tinder Partners With Urban Mudder

Swipe Right: Tinder Partners With Urban Mudder

Smart phone dating app partners with inaugural New York City obstacle course event to connect participants in the social sphere

Category Update

The Hottest Sponsorship Category In 2015? Solar

The Hottest Sponsorship Category In 2015? Solar

Solar energy companies partner with pro sports teams, music festivals and other properties to demonstrate sustainable energy in action

Arts

Winning Big When You’re Small: How The Shakespeare Theatre Company Stands Out From The Pack

Winning Big When You’re Small: How The Shakespeare Theatre Company Stands Out From The Pack

Tips, tactics and strategies on how arts organizations and other small properties can win big

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