Stories Tagged adding value

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

Branded Entertainment

PepsiCo Takes Creators League To Sundance Film Fest

PepsiCo Takes Creators League To Sundance Film Fest

Beverage giant partners with film festival to introduce in-house production studio to directors, actors and other creatives

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

One-on-One

Crystal Ball: Trends To Watch In 2017

Crystal Ball: Trends To Watch In 2017

Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond

Sponsor Profile

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba Global Commerce Solutions heightens investment in sports via partnerships with AEG venues in Berlin, Los Angeles and London

Servicing

How To Make The Most Out Of Post-Event Recap Reports

How To Make The Most Out Of Post-Event Recap Reports

Best practices, tips and tactics on getting the most out of post-event recaps

Emerging Category

The Kind Puts Out A Call For Sponsorship

The Kind Puts Out A Call For Sponsorship

Digital publisher sponsors Life is Beautiful music festival to mainstream cannabis culture

Category Update

DirecTV Finds The Time Is Now For Sponsorship

DirecTV Finds The Time Is Now For Sponsorship

Pay TV provider sponsors New York Comic Con on behalf of soon-to-be-launched streaming video service

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

Strategy

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive

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