Stories Tagged adding value

Selling

Decision-Maker View: What To Do When Selling Sponsorship

Decision-Maker View: What To Do When Selling Sponsorship

Executives from Alaska Airlines, MillerCoors and PNC Financial share tips on what to do—and what not to do—when selling sponsorship

Strategy

How McLaren F1 Uses Digital Content To Engage Fans

How McLaren F1 Uses Digital Content To Engage Fans

Seven tips on how the Formula 1 team has maximized its digital and social media content strategy

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Digital Content

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

NBA team places more focus on branded and sponsored content to drive sponsor value, engage millennials and gain new fans

One-on-One

How Heineken Uses Sponsorship To Drive Global Growth

How Heineken Uses Sponsorship To Drive Global Growth

Heineken’s Hans Erik Tuijt discusses the beer giant’s foray into Formula 1, the company’s evolving activation strategy and other topics

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

Sponsor Profile

How O2 Is Using Sponsorship To Prevent Customer Churn

How O2 Is Using Sponsorship To Prevent Customer Churn

Wireless services provider doubles down on customer perks as part of 10-year extension of London’s O2 Arena

Cause Marketing

How Subaru Is Using Sponsorship To Support Love Promise

How Subaru Is Using Sponsorship To Support Love Promise

Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign

Arts

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Bank of America maintains status as the most active sponsor of the arts

Telecommunications

How AT&T Is Using Sponsorship To Reward Customers

How AT&T Is Using Sponsorship To Reward Customers

Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers

Displaying results 31-40 (of 138)
 <  1 2 3 4 5 6 7 8 9 10  >