Stories Tagged adding value

The Arts

Best Practices: Selling Arts Sponsorship

Best Practices: Selling Arts Sponsorship

Tips, tactics and strategies on selling sponsorship to performing arts venues and other arts organizations

Seeking Deals

Megabus.com Boards New Sponsorships

Megabus.com Boards New Sponsorships

Tech-friendly bus service partners with U.S. Army All-American Bowl and other events to support national expansion

Selling

Toronto Int’l Film Festival Posts 25 Percent Increase In Sponsorship Revenue

Toronto Int’l Film Festival Posts 25 Percent Increase In Sponsorship Revenue

Sponsorship director Franca Miraglia highlights four steps TIFF has taken to achieve sponsorship success

Selling

Quick Hits: Four Sponsor Pet Peeves

Quick Hits: Four Sponsor Pet Peeves

Sponsorship decision-makers share feedback on what properties need to do better when selling and working with corporate partners

Selling

Creative Selling: Sales Seasonality

Creative Selling: Sales Seasonality

Properties leverage sales seasons to uncover new prospects

In Depth

The Evolving Landscape Of Audience Research

The Evolving Landscape Of Audience Research

New online survey tools give properties more options than ever for conducting audience research

Selling

Sales Tips: Veteran Sellers Share What’s Working

Sales Tips: Veteran Sellers Share What’s Working

Creative packages, knowing fiscal budgets and taking an agency-like role are key to securing and renewing deals

Servicing

Arizona D-backs Find Success From Sponsor Summit

Arizona D-backs Find Success From Sponsor Summit

MLB team and the University of Phoenix roll out new community education program following revamped sponsor summit

Strategy

IZOD IndyCar Series Turbocharges Hollywood Presence

IZOD IndyCar Series Turbocharges Hollywood Presence

Open-wheel motorsports circuit partners with DreamWorks Animation’s computer-animated comedy Turbo

Motorsports

IZOD IndyCar Series Discovers New Sponsors  

IZOD IndyCar Series Discovers New Sponsors  

Open-wheel racing series signs Discover as its first partner in the credit card category; inks new deals with other companies 

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