Stories Tagged activation

Sponsor Profile

How Malibu Rum Is Using Music Festivals To Support Its Brand Ethos

How Malibu Rum Is Using Music Festivals To Support Its Brand Ethos

Caribbean rum adds Neon Desert and LouFest to music festival portfolio; compliments national sweeps with local ticket promotions

Emerging Category

Direct-To-Consumer Wine Companies Uncork New Sponsorships

Direct-To-Consumer Wine Companies Uncork New Sponsorships

A double-digit increase in DTC shipments drives new activity in the wine category

Category Update

Tourism Marketers Drive New Sponsorships

Tourism Marketers Drive New Sponsorships

Tourism offices expand sponsorship portfolios to engage out-of-market visitors

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Telecommunications

How AT&T Is Using Sponsorship To Reward Customers

How AT&T Is Using Sponsorship To Reward Customers

Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers

Sponsor Profile

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Life sciences giant signs holistic partnership to promote healthcare and agricultural sciences to students and alumni

Sponsor Profile

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

Professional services firm partners with U.S. Tennis Association to demonstrate how its digital expertise helps drive value

Branded Entertainment

PepsiCo Takes Creators League To Sundance Film Fest

PepsiCo Takes Creators League To Sundance Film Fest

Beverage giant partners with film festival to introduce in-house production studio to directors, actors and other creatives

Emerging Category

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

Law enforcement agency uses endurance sports, country music and college athletics to meet its recruitment goals

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