Stories Tagged activation

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How Vulture Festival Is Seeing Sponsorship Success

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event

Sponsor Profile

Colorado Lottery Scratches Off New Sponsorship Strategy

Colorado Lottery Scratches Off New Sponsorship Strategy

Lottery expands sponsorship portfolio, refines activation strategy and improves proposal screening process

Music Tours

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit

Strategy

Inside Audi’s Sponsorship Strategy

Inside Audi’s Sponsorship Strategy

Audi’s Loren Angelo discusses the role sponsorship has played in the automaker’s evolution from an alternative to a challenger brand

Sponsor Profile

Maui Jim Sets Its Sights On Sponsorship

Maui Jim Sets Its Sights On Sponsorship

Sunglass marketer expands sponsorship portfolio with new deals with Country Jam and We Fest music festivals

Sponsor Profile

Ride Austin Expands Sponsorship Portfolio

Ride Austin Expands Sponsorship Portfolio

Ride share service partners with ACL music festival, Austin Food + Wine Festival, Rodeo Austin and other local properties

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

Automotive

In It For The Long Haul: Toyota Extends AEG Partnership

In It For The Long Haul: Toyota Extends AEG Partnership

Automaker renews Staples Center, LA Kings and other high-profile properties in Southern California; expands music festival portfolio on behalf of new C-HR crossover

Music Tours

One-On-One: Steve Pamon, Parkwood Entertainment

One-On-One: Steve Pamon, Parkwood Entertainment

Music exec discusses the organic growth of Beyoncé’s fan base, adding value to the concert experience, and more

Pro Sports

An Insider’s View Of The Esports Landscape

An Insider’s View Of The Esports Landscape

Nathan Lindberg, Twitch director of global esports sponsorships, discusses the similarities between traditional and nontraditional sports properties at IEG 2017

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