Stories Tagged activation

One-on-one

Sponsorship Trends To Watch In 2018

Sponsorship Trends To Watch In 2018

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

In Depth

Sponsor Survey Reveals Dissatisfaction With Property Partners

Sponsor Survey Reveals Dissatisfaction With Property Partners

Findings from the 17th Annual Sponsorship Decision-Makers Survey

Golf

Grant Thornton Launches Golf Marketing Campaign

Grant Thornton Launches Golf Marketing Campaign

Accounting firm signs multiyear partnerships with PGA Tour, The Players Championship and Rickie Fowler

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

Best Practice

How Live Nation Is Monetizing Social Media

How Live Nation Is Monetizing Social Media

Entertainment giant uses a mix of proprietary platforms and emerging technology to help brands bridge the digital divide

Sponsor Profile

An Inside Look At BBVA’s Evolving Sponsorship Strategy

An Inside Look At BBVA’s Evolving Sponsorship Strategy

Financial services company signs new partnership with AEG, with portfolio diversity and customer access playing a key role

Sponsor Profile

JetBlue Takes Flight With Vulture Festival LA

JetBlue Takes Flight With Vulture Festival LA

Airline partners with pop culture festival to showcase its progressive approach to transcontinental flying

Best Practice

How The Chicago Bulls Are Maximizing Branded Content

How The Chicago Bulls Are Maximizing Branded Content

NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season

Category Update

Properties Clean Up With The Property Restoration Category

Properties Clean Up With The Property Restoration Category

Belfor Property Restoration, ServiceMaster and others sign new deals across the sports and entertainment landscape

Sponsor Profile

How Yokohama Is Taking Its Own Road With Sponsorship

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category

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