Stories Tagged activation

Category Update

Category Update: Smoking Prevention Programs

Category Update: Smoking Prevention Programs

With British American Tobacco’s $49 billion takeover of Reynolds American Inc. as a backdrop, IEG SR looks at sponsorship activity on behalf of smoking prevention campaigns

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

One-on-One

Crystal Ball: Trends To Watch In 2017

Crystal Ball: Trends To Watch In 2017

Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

In Depth

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Findings from the 16th Annual Sponsorship Decision-Makers Survey

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

Sponsor Profile

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba Global Commerce Solutions heightens investment in sports via partnerships with AEG venues in Berlin, Los Angeles and London

Best Practices

Advancements In Communications Between Properties And Sponsors

Advancements In Communications Between Properties And Sponsors

Communication mapping, real-time reporting and other ways properties are keeping the lines of communication open

Servicing

How To Make The Most Out Of Post-Event Recap Reports

How To Make The Most Out Of Post-Event Recap Reports

Best practices, tips and tactics on getting the most out of post-event recaps

Sponsor Profile

One-on-One: Tom Swift, Global Vice President, Grey Goose

One-on-One: Tom Swift, Global Vice President, Grey Goose

Super-premium vodka extends PGA Tour partnership, plans to add Boulangerie Bleue into 19th Hole Lounge thematic

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