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Sponsorship Property Types

Pro Sports

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season

NHL Sponsorship Revenue Totals $409 Million In 2013-2014 Season

Spending on the NHL and its 30 member clubs climbs 4.8 percent, down slightly from the 5 percent increase from 2012 to 2013

Music Tours

Vans Warped Tour Celebrates 20th Anniversary With New Sponsors

Vans Warped Tour Celebrates 20th Anniversary With New Sponsors

Teen-centric music tour fills presenting sponsor void with three-year partnership with Journeys

Arts

Arts Sponsorship Spending To Total $927 Million in 2014

Arts Sponsorship Spending To Total $927 Million in 2014

Spending is expected to rise just 1.4 percent, down from the 2.6 percent increase from 2012 to 2013

Fairs And Festivals

Sponsorship Profile: The Governors Ball Music Festival

Sponsorship Profile: The Governors Ball Music Festival

NYC music fest takes sponsorship sales in house while doubling down on media partnerships and content deals

Cause Marketing

Nonprofit Refresher: IEG’s Guide To Corporate/Nonprofit Relationships

Nonprofit Refresher: IEG’s Guide To Corporate/Nonprofit Relationships

A summary of the different types of corporate/nonprofit relationships and what rights and benefits they include

Motorsports

Checking In On AARP’s Drive To End Hunger Program

Checking In On AARP’s Drive To End Hunger Program

Interest group changes focus of cause-related marketing program from soliciting donations to recruiting volunteers

Golf

MasterCard Preps New Activation For Arnold Palmer Invitational

MasterCard Preps New Activation For Arnold Palmer Invitational

Financial services giant gears up new ad campaign and dedicated website around the March 17-23 PGA Tour tournament

College Sports

Quick Hits: Coke Zero and ESPN College GameDay

Quick Hits: Coke Zero and ESPN College GameDay

Sharon Byers, Coca-Cola North America's SVP of sports, entertainment and community marketing, discusses the thinking behind Coke Zero’s partnership with ESPN’s college football preview show

Cause Marketing

A Non-Traditional Partnership: The Catlin Seaview Survey

A Non-Traditional Partnership: The Catlin Seaview Survey

Scientific research project secures partnership with Catlin Group Ltd. by taking a marketing-centric approach to funding

Music Tours

Music Sponsorship Spending To Total $1.34 Billion In 2014

Music Sponsorship Spending To Total $1.34 Billion In 2014

Year-over-year spending climbs 4.4 percent; The Coca-Cola Co. tops the list of the most active sponsors

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