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Sponsorship Property Types

Pro Sports

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA

Pro Sports

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

Anheuser-Busch overtakes Enterprise as most active non-endemic, while quick-service restaurants maintain status as most active category

Motorsports

Global Motorsports Spending To Total $5.58 Billion In 2016

Global Motorsports Spending To Total $5.58 Billion In 2016

Pressured by declining interest in F1, global spending is expected to grow just 2.8 percent in 2016

Pro Sports

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Spending on Major League Soccer, U.S. Soccer and other properties is expected to total $333 million in 2016

Pro Sports

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

League and team sponsorship revenue totals $1.2 billion in 2015-2016 season, with the insurance category leading the charge

Motorsports

How Dell Is Driving The Internet Of Things With Richard Childress Racing

How Dell Is Driving The Internet Of Things With Richard Childress Racing

NASCAR team uses big data and IoT technology to enhance on-track performance

Pro Sports

2015 Recap: The Most Active Sponsors Of Global Sports

2015 Recap: The Most Active Sponsors Of Global Sports

The most active sponsors of cricket, golf, motorsports, rugby and soccer

Fairs and Festivals

The Most Active Sponsors Of Fairs and Festivals

The Most Active Sponsors Of Fairs and Festivals

Anheuser-Busch InBev is the most active sponsor of fairs and festivals, while wine and spirits is the most active category

Pro Sports

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball posts the largest increase in year-over-year spending among the four major U.S. pro sports leagues

Pro Sports

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

Spending grows 12 percent, outpacing year-over-year increases at the NFL, NBA and NHL

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