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Sponsorship Property Types

Pro Sports

FedEx Renews National Football League Partnership

FedEx Renews National Football League Partnership

Delivery giant to continue FedEx Air & Ground NFL Players of the Week and Players of the Year awards platform

Cause Marketing

How Subaru Is Using Sponsorship To Support Love Promise

How Subaru Is Using Sponsorship To Support Love Promise

Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Arts

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Bank of America maintains status as the most active sponsor of the arts

Pro Sports

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Hampered by sluggish TV ratings, spending rises just 4.3 percent in the 2016-2017 season

Motorsports

Global Motorsports Spending To Total $5.75 Billion In 2017

Global Motorsports Spending To Total $5.75 Billion In 2017

Pressured by political and economic headwinds, sponsorship spending is expected to grow just 3.1 percent in 2017

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

NBA leads the pack with an 8.8 percent increase in revenue

Pro Sports

The Most Active Companies Sponsoring Major League Soccer

The Most Active Companies Sponsoring Major League Soccer

Chipotle is the most active non-endemic sponsor of MLS, while food is the most active category

Cause Marketing

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Bank of America retains status as most active sponsor; pharmaceuticals replace retailers as most active category

Marathons

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Spending to rise 4.9 percent, exceeding the projected 4.5 percent increase in overall sponsorship spending

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