Sponsorship Property Types

Cause Marketing

Kimberly-Clark Partners With Girls For A Change To Promote New Kotex Line Extension

Kimberly-Clark Partners With Girls For A Change To Promote New Kotex Line Extension

Personal care marketer uses partnership to update conversation about menstruation

Cause Marketing

March of Dimes Nets Six-figure Deal From Documentary Distributor

March of Dimes Nets Six-figure Deal From Documentary Distributor

Cause receives cash and promotional support in exchange for promoting theatrical release of Babies

Cause Marketing

Where Does Cause Marketing Go From Here For Nonprofit Partners?

Where Does Cause Marketing Go From Here For Nonprofit Partners?

IEG’s Vinu Joseph examines the future of cause marketing and its ability to generate revenue for nonprofit properties

Cause Marketing

Sponsorship Spending On Causes To Total $1.55 Billion This Year

Sponsorship Spending On Causes To Total $1.55 Billion This Year

Cause related programs still remain popular among corporate marketers due to their ability to support worthwhile organizations while also driving sales

CAUSE MARKETING

Jones Apparel Keeps Up With Employees And Consumers

Jones Apparel Group builds first cause program through constituent research and leveraging of business partner assets

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