Sponsorship Property Types

Cause Marketing

Survey: More Nonprofits Earning Majority of Revenue From Sponsorship

Survey: More Nonprofits Earning Majority of Revenue From Sponsorship

Nearly four out of 10 organizations earn more from sponsorship than philanthropy

Arts

Successful Arts Properties Share Sales Best Practices

Successful Arts Properties Share Sales Best Practices

Segment bounces back from recession doldrums, but securing deals still takes creative strategies and tactics

Music Tours

Music Sponsorship Spending To Total $1.17 Billion In 2011

Music Sponsorship Spending To Total $1.17 Billion In 2011

IEG SR projects a 7.3 percent increase in spending on music venues, festivals and tours in 2011

Cause Marketing

AARP Still Seeking Corporate Partners For NASCAR Entry

AARP Still Seeking Corporate Partners For NASCAR Entry

Drive to End Hunger feeds nearly 150,000 people, but AARP has yet to secure additional sponsorship

Motorsports

Motorsports Spending Up; Coke Discusses Racing Strategy

Motorsports Spending Up; Coke Discusses Racing Strategy

IEG SR projects 4.2 percent increase in sport’s sponsorship dollars for 2011

Cause Marketing

Success Of Charity Running Programs Turns Nonprofits Into Sponsors

Success Of Charity Running Programs Turns Nonprofits Into Sponsors

Major nonprofits have started purchasing exclusive beneficiary rights to stand out from the pack

Cause Marketing

Survey Reveals Great Disparity In Nonprofits’ Approach To Corporate Partnerships

Survey Reveals Great Disparity In Nonprofits’ Approach To Corporate Partnerships

Seventh annual study shows lines between philanthropy and sponsorship remain very blurry

Motorsports

Perky Jerky Puts Brand Launch Into High Gear With New NASCAR Partnerships

Perky Jerky Puts Brand Launch Into High Gear With New NASCAR Partnerships

Upstart meat snack marketer uses motorsports to build visibility and gain retail partners

Cause Marketing

Time For New Dialogue Around Cause Marketing? Komen Thinks So

Time For New Dialogue Around Cause Marketing? Komen Thinks So

Q&A with Susan G. Komen for the Cure’s managing director, sponsorships & sports channels, Karen Hughes White

Cause Marketing

Signs Point To Higher Scrutiny of Nonprofit Sponsorships By IRS

Signs Point To Higher Scrutiny of Nonprofit Sponsorships By IRS

Taxing body asking more questions about sponsorship activity

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