Sponsorship Property Types

Marathons

We Won’t Back Down: Endurance Sports Community Bands Together In The Wake Of Boston Tragedy

We Won’t Back Down: Endurance Sports Community Bands Together In The Wake Of Boston Tragedy

Spending in endurance sports is expected to maintain upward momentum as sponsors and athletes show resilience in the face of tragedy

Music Tours

Music Sponsorship Spending To Total $1.28 Billion In 2013

Music Sponsorship Spending To Total $1.28 Billion In 2013

Spending on music to grow 5.4 percent, outpacing the 5.1 percent increase in the overall entertainment sector

College Sports

Inside the Evolving World Of College Sports Sponsorship

Inside the Evolving World Of College Sports Sponsorship

With the NCAA men’s basketball championship hours away, IEG SR looks at sponsorship activity in the college sports space. Three key trends: national marketing platforms, digital assets and increased spending

Cause Marketing

Less Than A Third of Nonprofits Treat Sponsorship Differently Than Philanthropy

Less Than A Third of Nonprofits Treat Sponsorship Differently Than Philanthropy

Results of ninth annual IEG nonprofit sponsorship survey shed light on causes approach to corporate partners

Motorsports

IZOD IndyCar Series Turbocharges Sponsor Visibility

IZOD IndyCar Series Turbocharges Sponsor Visibility

Sunoco, Verizon and others to gain exposure in the summer release of DreamWorks Animation’s Turbo

Motorsports

Motorsports Sponsorship Spending To Total $3.76 Billion In 2013

Motorsports Sponsorship Spending To Total $3.76 Billion In 2013

Year-over-year spending to grow 3.9 percent, but trails IEG SR’s projected 5.5 percent increase in overall sponsorship spending

Pro Sports

Inside Baseball: Teams Experience Healthy Growth; Other Sponsorship Trends

Inside Baseball: Teams Experience Healthy Growth; Other Sponsorship Trends

New activity at the team level helps baseball outpace the projected 4.6 percent spending increase in the overall sports category

Marathons

Spending On Endurance Sports To Total $102 Million In 2012

Spending On Endurance Sports To Total $102 Million In 2012

Cancelation of ING New York City Marathon aside, endurance sports events tee up record-breaking year in sponsorship revenue

Arts

How A New Arts Venue Got Its Sponsorship Program Off The Ground

How A New Arts Venue Got Its Sponsorship Program Off The Ground

Carmel, Ind.’s Center for the Performing Arts sees success by creating value exchange with sponsors

Motorsports

IZOD IndyCar Series Discovers New Sponsors  

IZOD IndyCar Series Discovers New Sponsors  

Open-wheel racing series signs Discover as its first partner in the credit card category; inks new deals with other companies 

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