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Sponsorship Property Types

Pro Sports

NFL Sponsorship Revenue Totals $1.07 Billion In 2013 Season

NFL Sponsorship Revenue Totals $1.07 Billion In 2013 Season

Sponsorship spending rises 5.7 percent, easily outpacing the 4.5 percent increase in the overall sponsorship industry

Motorsports

The Most Active Categories Sponsoring F1 Teams

The Most Active Categories Sponsoring F1 Teams

The auto aftermarket category takes the podium in terms of number of deals

Cause Marketing

The Most Active Sponsors Of Zoos And Aquariums

The Most Active Sponsors Of Zoos And Aquariums

The Coca-Cola Co. is the most active sponsor in terms of number of deals

Cause Marketing

Sponsorship Repository: The Most Active Companies And Categories Sponsoring Museums

Sponsorship Repository: The Most Active Companies And Categories Sponsoring Museums

Bank of America leads the pack in terms of number of deals followed by JPMorgan Chase, Target and Wells Fargo

Marathons

Spending On Endurance Sports To Total $108.4 Million In 2013

Spending On Endurance Sports To Total $108.4 Million In 2013

PowerBar is by far the most active sponsor of endurance sports events with Gatorade a close second

Pro Sports

The Most Active Companies and Categories Sponsoring Pro Sports

The Most Active Companies and Categories Sponsoring Pro Sports

The insurance category is the most active sector sponsoring the four major U.S. pro sports leagues and teams with PepsiCo, Inc., Anheuser-Busch InBev, Berkshire Hathaway, Inc. and Adidas AG the most active sponsors

Pro Sports

The Most Active Companies and Categories Sponsoring Yacht Racing

The Most Active Companies and Categories Sponsoring Yacht Racing

Geely is the world’s most active sponsor of yacht racing in terms of number of deals followed by Volkswagen, Garmin and LVMH

Pro Sports

The Most Active Companies And Categories Sponsoring Soccer

The Most Active Companies And Categories Sponsoring Soccer

The Coca-Cola Co., Adidas and Nike are the three most active global sponsors of soccer in terms of number of deals

College Sports

The Most Active Categories And Companies Sponsoring College Athletics

The Most Active Categories And Companies Sponsoring College Athletics

IEG SR breaks down the most active players in the college sports space

Cause Marketing

Birds Of A Feather: Pennington Finds Success From Cause Tie-in

Birds Of A Feather: Pennington Finds Success From Cause Tie-in

Bird seed brand and the Cornell Lab of Ornithology find success by treating sponsorship as a long-term partnership, not a one-off

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