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Sponsorship Insights

Tip of the Iceberg: The Impact of Millennials on Sponsorship
Lesa Ukman Aug 21

Tip of the Iceberg: The Impact of Millennials on Sponsorship

Gen C—a term Google coined to describe people who care deeply about creation, curation, connection and community—has been out in force this summer. more

 
Four Practical Insights into Social, Beacons, Hackathons and Events
Diane Knoepke Aug 17

Four Practical Insights into Social, Beacons, Hackathons and Events

I had the good fortune of attending and presenting at the ICSC MOCIAL Conference in San Francisco earlier this month and heard several terrific talks about mocial (“mobile, social, and local”) trends that impact our world and how we engage with consumers using technology. more

 
Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season [INFOGRAPHIC]
Infographic

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Sponsorship spending on Latin America-based soccer teams, events and sanctioning bodies totaled $1.1 billion in the 2014-2015 season, up 11 percent from the year-earlier period, according to IEG research. more

 
Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them
Jim Andrews Aug 4

Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them

One of the underlying reasons for the creation of ESP Properties was the opportunity to assist sports, entertainment and other types of properties in taking advantage of the ways a new generation of consumers accesses and engages with media and content. more

 
Inspiring Stories from Doha GOALS Forum
Lesa Ukman Aug 4

Inspiring Stories from Doha GOALS Forum

We were privileged to lead a taskforce at last week’s Doha GOALS (Gathering of All Leaders in Sport), an invitation-only conference produced by Richard Attias & Associates. more

 
Supermarkets: A Sponsorship Category Update
Whitepaper

Supermarkets: A Sponsorship Category Update

The time is right for partnerships between supermarket chains and properties, particularly those with a local focus. The way consumers shop for food has changed and traditional grocers have felt the squeeze. They are turning to sponsorships—and the exclusive benefits and promotional platforms they offer to provide an important differentiator from the competition. more

 
Property Benchmarking Survey [INFOGRAPHIC]
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Findings from the First-ever IEG Property Benchmarking Survey

Although rightsholders report many successes, they continue to miss out by not providing “must-have” benefits and services, and not monetizing any of the content they produce. more

 
How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion
Lesa Ukman Jun 22

How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion

Milan is a city where fashion brands come to life as hotels and nightclubs—Armani, Bulgari, Moschino—and restaurants—Dsquared2, Just Cavalli, Trussardi, etc. It is a city where fashion brands also build museums to themselves. Just a month ago, Giorgio Armani opened Armani Silos. The building (designed by Armani himself) is all about selling Armani’s craft, containing three floors of gallery space dedicated to the designer’s famous soft tailoring. more

 
NHL Sponsorship Revenue Totals $447 Million in 2014-2015 Season [INFOGRAPHIC]
Infographic

NHL Sponsorship Revenue Totals $447 Million in 2014-2015 Season

Sponsorship Spending on the National Hockey League and its 30 clubs totaled $447 million in the 2014-2015 season, up 9.2 percent from the previous year. more

 
Four Keys to Becoming a Data-Driven Organization
Jessi Sanchez and Jessica Parr Jun 2

Four Keys to Becoming a Data-Driven Organization

We recently attended the 2015 Do Good Data Conference in Chicago. Although this annual conference on data, research and analytics is for social sector professionals, much of what we learned applies not only to nonprofits, but to rightsholders of all types. more

 
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