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Sponsorship Insights

William Chipps Mar 9

Insights from Emerging Categories Roundtable

This morning I led a roundtable on emerging and transforming sponsor categories, and a number of people that weren’t able to attend the session asked if I could post the categories on the blog. more

 
William Chipps Mar 9

Insights from Chris Brahe, NBA New Jersey Nets

The NBA New Jersey Nets have taken some creative steps to land new corporate partners and boost ticket sales. more

 
William Chipps Mar 10

Insights from Adam Weber, The Procter & Gamble Co., and David Caruso, ACME Brand Content Co.

Talk about breathing some new life into a struggling brand. Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records. more

 
Jim Andrews Mar 17

Has The Economy Fundamentally Changed the Climate for Sponsorship?

Those who attended IEG’s Singularity conference last week and sat in on the session led by Jed Pearsall and Bill Doyle—cofounders of Performance Research—were privy to an overview of the fascinating new consumer study they just completed that deals with the impact of the economy on consumer perceptions. more

 
Jim Andrews Mar 7

Battle over Sponsorship: The Enemy Is (Some of) Us

It has been quite a two-week period since a seemingly benign sponsorship—Northern Trust Corp.’s title of the Los Angeles PGA Tour stop—opened a can of worms that within days had Sen. John Kerry introducing legislation that would prohibit any financial institution receiving TARP funds from sponsoring conferences and events for the year in which they receive such dollars. more

 
Sponsorship Spending - Sponsorship Resources

Sponsorship Spending

IEG has researched and analyzed patterns in Sponsorship Spending. more

 
ESP

ESP’s Guide to Corporate/Nonprofit Relationships

Relationships between nonprofit organizations and businesses are becoming increasingly varied and strategic as they shift from charitable relationships between benevolent donors and grateful recipients to alliances that create diverse benefits for both partners and added value for communities. more

 
Salary Survey - Sponsorship Resources

Salary Survey

IEG annual salary survey takes a look at the average sponsorship industry salary and who is earning what. more

 
Why Sponsorship - Sponsorship Resources

Why Sponsorship is the Fastest-Growing Marketing Medium

ESP Properties has found that there are many changes that have contributed to sponsorship’s growth. more

 
Why Companies Sponsor - Sponsorship Resources

ESP’s Guide to Why Companies Sponsor

ESP Properties has investigated the most common reasons companies use sponsorship and what the benefits are. more

 
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