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Sponsorship Insights

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers
Jim Andrews Apr 20

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers

When Irwin Gotlieb talks, the ad industry listens. The global chairman of WPP’s GroupM, the world’s largest media investment group, yields considerable buying power and influence, as the company he oversees is responsible for placing roughly a third of all media advertising. more

 
The Year of Social Broadcasting
Andy Thwaite Mar 23

The Year of Social Broadcasting

There has been a flood of deals this year between properties, broadcasters and the social networks. And not only Facebook and Twitter. Snapchat and Instagram as well as the huge Chinese players like Sina Weibo are all involved. more

 
OTT Significance Grows with UEFA Champions League Rights
Andy Thwaite Mar 10

OTT Significance Grows with UEFA Champions League Rights

The recent UCL broadcast rights deals in US, UK and Japan showed the growing importance of OTT, to not only niche properties, but major global, “TV first” rightsholders too. more

 
NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season [INFOGRAPHIC]
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NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Sponsorship spending on the NFL and its 32 teams rose 4.3 percent to $1.25 billion in the 2016-2017 season, according to IEG research. more

 
The Three Factors To A Successful Direct-To-Consumer Streaming Business
Gareth Brown, Consultant, Two Circles, A Part of ESP Properties Feb 28

The Three Factors To A Successful Direct-To-Consumer Streaming Business

It has been well documented that media consumption has and will continue to change considerably over the coming years.
 more

 
Global Motorsports Spending To Total $5.75 Billion In 2017 [INFOGRAPHIC]
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Global Motorsports Spending To Total $5.75 Billion In 2017

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1 percent from 2016, according to IEG research more

 
Solving Brand Partnership Challenges by Turning to Frenemies
Jim Andrews Feb 1

Solving Brand Partnership Challenges by Turning to Frenemies

In the 1980s—IEG’s early years—we identified a “sponsorship industry” primarily comprising sports rightsholders, event producers and the brands that sponsored them. more

 
What Sponsors Want and Where Dollars Will Go in 2017
Whitepaper

What Sponsors Want and Where their Dollars Will Go in 2017

Results of the IEG/ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2017 priorities for rightsholders and brands. more

 
Awards Show Sponsorship To Total $139.2 Million In 2016 [INFOGRAPHIC]
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Awards Show Sponsorship To Total $139.2 Million In 2016

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $139.2 million in 2016, up 4.3 percent from $133.5 million in 2015, according to IEG research. more

 
Sponsorship Spending on Endurance Sports to Total $125 Million in 2016 [INFOGRAPHIC]
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Sponsorship Spending on Endurance Sports to Total $125 Million in 2016

Sponsorship spending on marathons, cycling competitions and other endurance sports events is expected to total $124.6 million in 2016, a 4.9 percent increase from 2015, according to IEG research more

 
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