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Sponsorship Insights

NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season [INFOGRAPHIC]
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NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the National Football League and its 32 teams rose 5.9 percent to $1.32 billion in the 2017-2018 season, according to ESP research. more

 
What Sponsors Want and Where Dollars Will Go in 2018
Whitepaper

What Sponsors Want and Where Dollars Will Go in 2018

Results of the ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2018 priorities for rightsholders and brands. more

 
Tire Category Update
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Tire Category Update

ESP’s latest report documents the surprising amount of non-endemic sponsorship activity on behalf of tire brands. more

 
Sponsorship Spending On MLB Totals $892 Million In 2017 Season [Infographic]
Infographic

Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to ESP research. more

 
Auto Category Update
Whitepaper

Auto Category Update

ESP’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

 
Ecommerce Giants Making Their Mark
Andy Thwaite Oct 17

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more

 
Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season [INFOGRAPHIC]
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Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per ESP research more

 
Insurance Category Update
Whitepaper

Insurance Category Update

ESP’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance. more

 
Changing The Live Sports Broadcast
Andy Thwaite Sep 28

Changing The Live Sports Broadcast

In a recent interview at the Code Commerce event, NBA Commissioner Adam Silver argued that live sports should look more like a video game being streamed on Twitch than what we see today. more

 
Top Sponsors Report
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Top Sponsors Report

ESP’s annual look at who spends the most on sponsorship identifies the most active companies and categories and how much they allocate to partnerships. more

 
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