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Sponsorship Industries

Financial Services

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

Regional bank extends sponsorship portfolio outside the Midwest to support BMO Financial Group’s 2011 acquisition of M&I Bank

Automotive

Subaru To Increase Sponsorship Activity In The Southern U.S.

Subaru To Increase Sponsorship Activity In The Southern U.S.

Automaker plans to balance out portfolio with properties located in Sunbelt states

Financial Services

Wells Fargo Banks On National Properties

Wells Fargo Banks On National Properties

Banking giant inks first national sponsorship after Wachovia acquisition, with additional deals under consideration

Automotive

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

Automaker partners with Vans footwear, Jones Soda and the US Open of Surfing to support vehicle launch in California

Apparel

Old Navy Partners With Pretty Muddy

Old Navy Partners With Pretty Muddy

Retailer sponsors two obstacle course mud run events to support the relaunch of the Active by Old Navy line

Healthcare

Category Update: Healthcare Companies

Category Update: Healthcare Companies

IEG SR breaks down hot buttons and activation tactics for the most active segments of the health care industry

Telecommunications

Huawei Gets On The Sponsorship Highway

Huawei Gets On The Sponsorship Highway

Chinese handset maker sponsors Jonas Brothers tour to build visibility in the U.S. market; mulls additional deals in the music space

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Automotive

General Motors Makes A Splash On Behalf Of Chevy Spark  

General Motors Makes A Splash On Behalf Of Chevy Spark  

Auto maker partners with Color Run 5K series to promote new mini-car to twenty-something Millennials

Automotive

Jeep Gains Sponsorship Altitude With New Vehicle Rollouts

Jeep Gains Sponsorship Altitude With New Vehicle Rollouts

Iconic SUV brand uses music and sports to promote expanding line of limited-edition vehicles

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