Sponsorship Industries

Beverages

Quick Hits: The Most Active Bottled Water Brands

Quick Hits: The Most Active Bottled Water Brands

Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second

Retail

Academy Sports Gets Schooled On Sponsorship

Academy Sports Gets Schooled On Sponsorship

Sports, outdoor and lifestyle retailer partners with pro sports teams and college athletic programs to support national expansion

Financial Services

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

Regional bank extends sponsorship portfolio outside the Midwest to support BMO Financial Group’s 2011 acquisition of M&I Bank

Automotive

Subaru To Increase Sponsorship Activity In The Southern U.S.

Subaru To Increase Sponsorship Activity In The Southern U.S.

Automaker plans to balance out portfolio with properties located in Sunbelt states

Financial Services

Wells Fargo Banks On National Properties

Wells Fargo Banks On National Properties

Banking giant inks first national sponsorship after Wachovia acquisition, with additional deals under consideration

Automotive

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

Automaker partners with Vans footwear, Jones Soda and the US Open of Surfing to support vehicle launch in California

Apparel

Old Navy Partners With Pretty Muddy

Old Navy Partners With Pretty Muddy

Retailer sponsors two obstacle course mud run events to support the relaunch of the Active by Old Navy line

Healthcare

Category Update: Healthcare Companies

Category Update: Healthcare Companies

IEG SR breaks down hot buttons and activation tactics for the most active segments of the health care industry

Telecommunications

Huawei Gets On The Sponsorship Highway

Huawei Gets On The Sponsorship Highway

Chinese handset maker sponsors Jonas Brothers tour to build visibility in the U.S. market; mulls additional deals in the music space

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

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