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Sponsorship Industries

Retail

Hear Me Roar: Staples Sponsors Katy Perry Prismatic World Tour

Hear Me Roar: Staples Sponsors Katy Perry Prismatic World Tour

Office supply retailer leverages A-list celebrity to drive store traffic during the back-to-school shopping season

Apparel

The Most Active Sponsors In the Apparel Category

The Most Active Sponsors In the Apparel Category

Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company

Apparel

PGA Of America Takes New Approach To Merchandising

PGA Of America Takes New Approach To Merchandising

Membership organization to launch The Championship Shops merchandise pavilion at the PGA Championship

Automotive

Breaking It Down: Auto Spending By Property Type

Breaking It Down: Auto Spending By Property Type

IEG Research reveals the biggest spenders across sports, arts, causes, festivals and entertainment

Financial Services

Need To Know: Sponsorship Hot Buttons In The Retail Bank Category

Need To Know: Sponsorship Hot Buttons In The Retail Bank Category

Properties need to help drive branch traffic and offer business back when selling the bank category

Healthcare

Blood Banks Crank Up The Sponsorship Spigot

Blood Banks Crank Up The Sponsorship Spigot

BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties

Automotive

Hyundai Sees Success From College Sports Platform

Hyundai Sees Success From College Sports Platform

South Korean automaker boosts brand perception and purchase consideration as a result of college sports platform

Healthcare

Washington Health Benefit Exchange Sponsors Sasquatch! Music Festival To Reach Uninsured Consumers

Washington Health Benefit Exchange Sponsors Sasquatch! Music Festival To Reach Uninsured Consumers

With enrollment deadline looming, health care exchange partners with music festival to engage young invincibles

Beverages

Quick Hits: The Most Active Bottled Water Brands

Quick Hits: The Most Active Bottled Water Brands

Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second

Retail

Academy Sports Gets Schooled On Sponsorship

Academy Sports Gets Schooled On Sponsorship

Sports, outdoor and lifestyle retailer partners with pro sports teams and college athletic programs to support national expansion

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