Sponsorship Industries

Consumer Electronics

Harman Turns Up The Volume With The NBA

Harman Turns Up The Volume With The NBA

Audio company supports league sponsorship with team deals and player endorsements, with additional deals to follow

Consumer Electronics

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Audio products company aligns with Rock And Roll Hall Of Fame to promote its rock and roll authenticity on the global stage

Healthcare

Kaiser Permanente Partners With The NBA To Promote Health Message

Kaiser Permanente Partners With The NBA To Promote Health Message

Health care provider builds on ties with the Golden State Warriors and Sacramento Kings, with additional team deals expected

Consumer Electronics

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

Chinese consumer electronics company inks title of NASCAR Xfinity Series race to build presence in U.S. market, with additional deals expected to follow

Automotive

Auto Spending By Property Type

Auto Spending By Property Type

Fishing where the fish are: The biggest spenders in the arts, causes, festivals and sports

Apparel

The Intersection of Fashion And Wearable Technology

The Intersection of Fashion And Wearable Technology

Apparel designers double down on sponsorship to promote wearable technology

Healthcare

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Healthcare company’s evolving business drives need for consumer engagement on a global scale

Beverages

Voodoo Secures New Partners In The Spirits Category

Voodoo Secures New Partners In The Spirits Category

Music festival signs new deals with Jack Daniel’s, Smirnoff and Robb Vices and extends partnership with Anheuser-Busch

Apparel

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

Japanese casual wear designer partners with Red Sox Foundation, Exploratorium science museum and other properties to support U.S. expansion

Financial Services

Quick Hits: Matt Jauchius, Nationwide Insurance CMO 

Quick Hits: Matt Jauchius, Nationwide Insurance CMO 

Marketing vet discusses new NFL partnership, Nationwide’s evolving sponsorship strategy and other topics

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