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Sponsorship Industries

Healthcare

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Hospital chain enlists medical device manufacturers, health technology and other partners to activate Daytona International Speedway

Retail

Slurpee Turns Up the Sponsorship Volume

Slurpee Turns Up the Sponsorship Volume

7-Eleven partners with six music festivals to drive Slurpee sales and promote 7Rewards loyalty program

Automotive

Stoked Sponsorship: Jeep Partners With World Surf League

Stoked Sponsorship: Jeep Partners With World Surf League

Auto brand signs first multi-continent sponsorship to drive global sales

Retail

Belk Rings Up New Sponsorships To Promote Southern Roots

Belk Rings Up New Sponsorships To Promote Southern Roots

Department store chain expands presence at music festivals and college athletics to engage consumers where they play

Apparel

New Balance Brings “Made In USA” To Life Via Experiential Marketing

New Balance Brings “Made In USA” To Life Via Experiential Marketing

Footwear manufacturer uses MiUSA Craftsman Tour to educate consumers about the importance of domestic manufacturing

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

Retail

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

Retailer adjusts sponsorship portfolio to engage evolving customer base and promote four priority product segments: style, wellness, kids and babies

Beverages

More On Tap: Pabst To Expand Project Pabst

More On Tap: Pabst To Expand Project Pabst

Pabst Brewing Co. to expand Portland music festival into a national marketing platform after seeing success with inaugural event

Consumer Electronics

Harman Turns Up The Volume With The NBA

Harman Turns Up The Volume With The NBA

Audio company supports league sponsorship with team deals and player endorsements, with additional deals to follow

Consumer Electronics

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Audio products company aligns with Rock And Roll Hall Of Fame to promote its rock and roll authenticity on the global stage

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