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Sponsorship Industries

Healthcare

Inside The Evolving Pharmaceutical Category

Inside The Evolving Pharmaceutical Category

Pharmaceutical companies increase sponsorship activity, but calls to ban direct-to-consumer advertising could impact future spending

Telecommunications

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Sponsorship spending and the biggest deals on behalf of the four major players in the wireless services category

Apparel

Lucky Brand Expands Partnership With Los Angeles Kings

Lucky Brand Expands Partnership With Los Angeles Kings

Denim company uses partnership to support youth hockey; gears up cobranded T-shirt line

Restaurant

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

British restaurant chain sponsors Boston music festival to engage college students and young professionals

Consumer Electronics

Hewlett-Packard Sprouts New Sponsorships

Hewlett-Packard Sprouts New Sponsorships

Technology giant partners with county fairs, music festivals and comedy tours to demonstrate new 3D scanning product

Healthcare

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

Clinical testing company partners with WNBA New York Liberty, Leadville 100 and Ironman Boulder to promote new service for athletes

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Healthcare

All In: Health Insurance Exchanges Sign Up New Sponsorships

All In: Health Insurance Exchanges Sign Up New Sponsorships

Kentucky partners with Forecastle music festival on behalf of Kynect health insurance exchange

Retail

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

After years of conversations, hardware chain partners with pro golf tour to gain business from tournaments and other small businesses

Retail

Supermarkets Go Shopping For New Sponsorships

Supermarkets Go Shopping For New Sponsorships

Supermarkets increase use of sponsorship to offset competition from dollar stores and other national retailers

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