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Sponsorship Industries

Apparel

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line

Apparel

OluKai Says Aloha To New Sponsorships

OluKai Says Aloha To New Sponsorships

Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store

Telecommunications

Expert: Net Neutrality Repeal To Have Limited Impact On Sponsorship

Expert: Net Neutrality Repeal To Have Limited Impact On Sponsorship

Grant Paranjape, MSE director of esports business and team operations, weighs in on one of the hottest topics in esports

Telecommunications

Who Does What: Wireless Service Providers

Who Does What: Wireless Service Providers

Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category

Healthcare

Sponsorship RX: Alternative Wellness

Sponsorship RX: Alternative Wellness

Whole-body cryotherapy and other alternative wellness therapies making a mark on the sports and entertainment landscape

Retail

The Time Is Right For ampm Sponsorships

The Time Is Right For ampm Sponsorships

C-store chain brings brand to life via partnerships with the Los Angeles Dodgers, San Francisco 49ers and Seattle Mariners

Automotive

Electric Vehicles Charge Up New Sponsorships

Electric Vehicles Charge Up New Sponsorships

Automakers use new and existing sponsorships to promote expanding electric vehicle portfolios

Retail

Lidl Takes The Lid Off New Sponsorships

Lidl Takes The Lid Off New Sponsorships

German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow

Healthcare

How Sutter Health Is Using Sponsorship As The Rx For Success

How Sutter Health Is Using Sponsorship As The Rx For Success

Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community

Telecommunications

Cricket Wireless Expands Sponsorship Portfolio

Cricket Wireless Expands Sponsorship Portfolio

Prepaid wireless provider partners with House of Blues Entertainment and The Color Run as it expands its brick and mortar footprint

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