Features

Sponsor Profile

HCL Sets Sail On Sports Marketing Course

HCL Sets Sail On Sports Marketing Course

IT services provider uses Volvo Ocean Race to showcase technology and digital capabilities, with potentially more deals on the horizon

One-on-one

Sponsorship Trends To Watch In 2018

Sponsorship Trends To Watch In 2018

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

In Depth

Sponsor Survey Reveals Dissatisfaction With Property Partners

Sponsor Survey Reveals Dissatisfaction With Property Partners

Findings from the 17th Annual Sponsorship Decision-Makers Survey

Emerging Category

Experience Economy Creates New Sponsorship Category

Experience Economy Creates New Sponsorship Category

Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences

In Depth

Salary Survey: Compensation Stays On Trend

Salary Survey: Compensation Stays On Trend

Results of ESP SR’s 22nd Annual Salary Survey

Category Update

Tire Companies Gain Sponsorship Traction

Tire Companies Gain Sponsorship Traction

Sponsorship spending, trends and hot buttons in the tire category

Sponsor Profile

An Inside Look At BBVA’s Evolving Sponsorship Strategy

An Inside Look At BBVA’s Evolving Sponsorship Strategy

Financial services company signs new partnership with AEG, with portfolio diversity and customer access playing a key role

Sponsor Profile

JetBlue Takes Flight With Vulture Festival LA

JetBlue Takes Flight With Vulture Festival LA

Airline partners with pop culture festival to showcase its progressive approach to transcontinental flying

Category Update

Properties Clean Up With The Property Restoration Category

Properties Clean Up With The Property Restoration Category

Belfor Property Restoration, ServiceMaster and others sign new deals across the sports and entertainment landscape

Sponsor Profile

How Yokohama Is Taking Its Own Road With Sponsorship

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category

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