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Features

In Depth

Measurement Essentials Part 2

Measurement Essentials Part 2

Best practices on tracking across the three primary sponsorship metrics: visibility, awareness and behavior

In Depth

Measurement Essentials Part 1

Measurement Essentials Part 1

Tips and tactics on measuring sponsorship success

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Category convergence, sports media rights and other trends in the telecom category

Sponsor Profile

Impact Networking Expands Sponsorship Portfolio

Impact Networking Expands Sponsorship Portfolio

Business services provider partners with Staples Center and the LA Kings to support West Coast expansion

Emerging Category

Hydration Therapy Services Turn On The Sponsorship Spigot

Hydration Therapy Services Turn On The Sponsorship Spigot

I.V. therapy providers take their services to music festivals, marathons and other events where attendees may need hydration

Sponsor Profile

Comcast Plugs In New Sponsorships

Comcast Plugs In New Sponsorships

Pay TV giant partners with U.S. Olympic Committee, U.S. Ski & Snowboard and 13 Team USA athletes to enhance the TV watching experience

One-on-one

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Non-sports properties, exclusive content and mobile-first experiences take center stage

In Depth

Signs Point To Healthy Sponsorship Spending In 2018

Signs Point To Healthy Sponsorship Spending In 2018

Following slower than expected growth in 2017, ESP’s forecast sees brighter picture this year

Sponsor Profile

HCL Sets Sail On Sports Marketing Course

HCL Sets Sail On Sports Marketing Course

IT services provider uses Volvo Ocean Race to showcase technology and digital capabilities, with potentially more deals on the horizon

One-on-one

Sponsorship Trends To Watch In 2018

Sponsorship Trends To Watch In 2018

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

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