Features

Sponsor Profile

One-On-One: Marc Ecko, Founder And Chief Branding Officer, Complex Media

One-On-One: Marc Ecko, Founder And Chief Branding Officer, Complex Media

Fashion designer/media entrepreneur discusses the thinking behind next month’s inaugural ComplexCon pop culture confab

Sponsor Profile

Event Recap: Pabst Brewing Co. and Project Pabst

Event Recap: Pabst Brewing Co. and Project Pabst

Matt Slessler, PBR national brand ambassador, discusses the expanded Project Pabst music festival and the pros and cons of event ownership

Sponsor Profile

Inside Leidos’ Evolving Sponsorship Strategy

Inside Leidos’ Evolving Sponsorship Strategy

Technology company partners with Roush Fenway Racing to reach new audiences in wake of multibillion-dollar acquisition

Emerging Category

Wearable Safety Devices Dial In New Sponsorships

Wearable Safety Devices Dial In New Sponsorships

Wearsafe partners with endurance sports, college athletics and minor league baseball, with additional deals in the works

Emerging Category

Dating Apps Find A Match With Sponsorship

Dating Apps Find A Match With Sponsorship

Dating apps increase use of sponsorship to connect with consumers around running, music and other shared interests

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

In Depth

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

IEG’s annual ranking of sponsorship’s biggest spenders

Sponsor Profile

Inside Honda’s Sponsorship Strategy

Inside Honda’s Sponsorship Strategy

Automaker doubles down on sponsorships that provide digital engagement and social reach, with music and motorsports playing a starring role

Sponsor Profile

Inside Yelp’s Sponsorship Strategy

Inside Yelp’s Sponsorship Strategy

User-generated content provider uses sponsorship to drive traffic, engage users and reinforce local roots

Sponsor Profile

Celebrity Cruises Expands Film Festival Tour

Celebrity Cruises Expands Film Festival Tour

Cruise line partners with film fests to promote A Taste of Film onboard experience

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