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Sponsor Profile

San Manuel Casino Expands AEG Partnership

San Manuel Casino Expands AEG Partnership

Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

PNC doubles down on sponsorship to strengthen brand on the national stage

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Seeking Deals

T-Mobile Puts The Call Out For Local Sponsorships

T-Mobile Puts The Call Out For Local Sponsorships

Telco explores sponsorship opportunities in new and existing markets

Emerging Category

Edible Cookie Dough Develops A Taste For Sponsorship

Edible Cookie Dough Develops A Taste For Sponsorship

Dessert craze creates new opportunities for music festivals, sports venues and other properties

Sponsor Profile

Kinecta Shoots For The Stars With LA Galaxy

Kinecta Shoots For The Stars With LA Galaxy

Credit union partners with MLS team to build mindshare, acquire new members and demonstrate community roots

Category Update

Lotteries Scratch Off New Approach To Sponsorship

Lotteries Scratch Off New Approach To Sponsorship

Lotteries boost sponsorship activity in bid to prompt young adults to play more frequently

Sponsor Profile

Jack Daniel’s Barrels Ahead With NBA Activation

Jack Daniel’s Barrels Ahead With NBA Activation

Whiskey brand focuses on giving consumers the opportunity to experience its iconic distillery in Lynchburg, Tenn.

Category Update

Category Update: Wireless Handsets

Category Update: Wireless Handsets

Chinese manufacturers call up new deals with global sports properties

Emerging Category

Three Food And Beverage Categories To Watch In 2018

Three Food And Beverage Categories To Watch In 2018

Better-burger chains, hard seltzer and sparkling wine develop a taste for sponsorship

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