Quick-service restaurants overtook insurance as the most active category sponsoring the NFL in the 2017-2018 season, according to ESP research.

QSRs were 2.8 times more likely to sponsor the NFL than the average of all sponsors. Autos and medical tie as the second most active category (2.5) with consumer electronics in third (2.4).

Insurance—the most active category in the 2016-2017 season—dropped three slots to become the fourth most active sponsor.

While QSRs are the most active category sponsoring the NFL, beer and autos retain their status as the biggest spenders. Beer companies spent 4.9 times more on the NFL than the average category, while autos spent 4.8 times more than average.

The telecom, soft drink and technology categories round out the top five biggest spenders on the NFL.

TOP CATEGORIES SPONSORING THE NFL (ACTIVITY)
TOP CATEGORIES SPONSORING THE NFL (ACTIVITY)
Quick-service restaurants are 2.8 times more likely to sponsor the NFL than the average of all categories.

TOP CATEGORIES SPONSORING THE NFL (SPENDING)
TOP CATEGORIES SPONSORING THE NFL (SPENDING)
Beer companies spend 4.9 times more on the NFL than the average of all sponsors.

THE MOST ACTIVE BRANDS SPONSORING THE NFL (DEALS)
THE MOST ACTIVE BRANDS SPONSORING THE NFL (DEALS)
Ticketmaster sponsors 100 percent of NFL properties.
*Official league sponsor.