Despite falling short of their goal of returning to the Super Bowl, the Atlanta Falcons have three major off-field accomplishments to be thankful for over the past season: a new home stadium, a new naming rights partner (Mercedes-Benz) and a major inflow of new sponsorship revenue.

Case in point: Mercedes-Benz is reportedly paying $324 million, or $12 million a year, for the 27-year naming rights deal.

The naming rights deal, as well as other new sponsors (Delta Air Lines, Harrah’s, etc.), have helped lift the Falcons’ overall sponsorship revenue from below average to above average when compared to other NFL teams, according to ESP research.

NFL Team Sponsorship Revenue Rankings