The year about to close saw no dramatic swings in the amount sponsorship professionals are paid on average.

Although the percentage who received a raise in 2017 and the average amount of those increases were both up over the year earlier, they were generally on par with the previous six-year span, according to responses to ESP Sponsorship Report’s 22nd annual salary survey.

While 63 percent of those working in sponsorship received pay increases this year—essentially the same as 2016’s 62 percent—the average raise was 5.9 percent, up from 5.7 percent last year.

The average increase was again about three percentage points higher than the U.S. average. Exempt salaried workers in the U.S.—those for whom overtime pay is not required—earned average raises of 2.9 percent in 2016, according to the annual study released in September by human resources services firm Aon Hewitt.

Average Sponsorship Salary Increase vs. National Average
Average Sponsorship Salary Increase vs. National Average

The outlier in 2017 was bonus amounts, with the average rebounding to $13,675, compared to just $9,401 in 2016. However, the average still fell short of the previous post-recession high of $16,426 in 2014.

In addition, 55 percent of sponsorship professionals received a bonus, only the second time since last decade’s recession that more than half of the industry received bonus pay.

Bonus Pay
Bonus Pay

Overall job satisfaction held steady at seven on a 10-point scale, but there were significant fluctuations on the sector level. While employees of for-profit properties and sponsors were more satisfied with their positions this year versus last, the opposite was true for nonprofit property and agency personnel.

Job Satisfaction (10-Point Scale)
Job Satisfaction (10-Point Scale)

For a breakdown of results by sector, job title, organization type and size, see tables and charts below.

Survey findings derive from responses from 290 industry practitioners—43 percent working for nonprofit properties, 25 percent working at for-profit properties, 22 percent for agencies and 10 percent for sponsors.

Compensation and Other Job Factor Averages by Sector and Title
Compensation and Other Job Factor Averages by Sector and Title

Average Total Compensation by Title and Organization Type
Average Total Compensation by Title and Organization Type

Average Total Compensation by Organization Size
Average Total Compensation by Organization Size

Average Total Compensation by Sponsorship Revenue (Properties Only)
Average Total Compensation by Sponsorship Revenue (Properties Only)

Compensation and Other Job Factor Averages by Organization Size
Compensation and Other Job Factor Averages by Organization Size