Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

 

Yokohama Tire Named Title Sponsor of the 2018 Yokohama Sonora Rally
SANTA ANA, Calif. – Yokohama Tire Corporation announced today a new off-road partnership: title sponsor of the 2018 Yokohama Sonora Rally. The fourth running of the popular “hardcore off-road rally” in the beautiful Sonora desert takes place Mar. 19-24. More

 

AARP And LA Galaxy Ink Agreement To Help Bridge Generations
LOS ANGELES – The five-time MLS Cup winning team, the LA Galaxy and AARP have entered into a multiyear agreement that names AARP an official and community sponsor. More

 

New Orleans Pelicans and Zatarain's Cook-up a Winning Partnership
NEW ORLEANS – The Pelicans and Zatarain’s today announced a new integrated marketing partnership featuring the company’s iconic name, brand and logo on the team’s game jerseys beginning with the 2017-18 NBA season. More

 

Woodford Reserve Partners with Churchill Downs to Become New Presenting Sponsor of the Kentucky Derby
LOUISVILLE, Ky. – Churchill Downs Incorporated and Brown-Forman Corporation today announced a five-year agreement through which Brown-Forman’s Woodford Reserve bourbon will be the presenting sponsor of the Kentucky Derby. More

 

World Rugby Appoints Gilbert As Official Ball Supplier For Showcase 15S Competitions
World Rugby has announced the appointment of Gilbert as official ball supplier for its premier 15s tournaments, including the men’s and women’s Rugby World Cups. More

 

IPC and Visa Extend Partnership Until 2020
As part of the new agreement, the IPC and Visa will work together over the coming years to create engaging digital media campaigns that support the Games and athletes, and highlight innovative payment technologies around the world. More

 

Booking.com Signs Global Deal with UEFA National Team Football as Official Accommodation and Attractions Booking Partner
AMSTERDAM — Today Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, announced a new four-year exclusive global partnership with UEFA, the Union of European Football Associations, as the Official Accommodation and Attractions Booking Partner of all UEFA National Team Football Competitions from 2018 to 2022. More

 

Chelsea Joins Forces with Sony Music
Chelsea Football Club today announces a new and exclusive partnership with Sony Music. More

 

White Castle Nationwide Contest: Do You Have What It Takes To ‘Be A Slider?’
COLUMBUS, Ohio – Do you have what it takes to be a slider? White Castle is proud to team up with USA Luge for the nationwide Be A Slider contest, searching for one bold Craver to win a trip for two to the 2018 USA Luge Fantasy Camp where they’ll experience what it takes to be a luge athlete! More

 

USA TODAY SPORTS Active Alliance and John Hancock Introduce the “Boston Bound Sweepstakes”
NEW YORK – USA TODAY SPORTS Active Alliance – a network of the country’s finest independent marathons and John Hancock – are pleased to announce a strategic new partnership. More

 
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