Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

 

The Weather Company, an IBM Business, Named Official Weather Partner of NASCAR
DAYTONA BEACH, Fla. – NASCAR and The Weather Company, an IBM Business, announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. More

 

New Chicago Blackhawks Community Rink to be Named MB Ice Arena
CHICAGO – The Chicago Blackhawks announced today that the team’s new, privately funded, $65 million facility will be known as the MB Ice Arena – Chicago Blackhawks Community Rink. More

 

UFC Announces New Partnership With BODYARMOR
LAS VEGAS – UFC, the world’s premier mixed martial arts organization, today announced a multi-year partnership with BODYARMOR Sports Drink, establishing the isotonic brand as the first-ever “Official Sports Drink” of UFC. More

 

ZTE Becomes PGA TOUR’s First ‘Official Smartphone’
PONTE VEDRA BEACH, Fla. – The PGA TOUR has announced that ZTE has signed a three-year marketing agreement to become the TOUR’s first-ever Official Smartphone. More

 

ASICS Celebrates Movement As Official Athletic Performance Partner Of First-Ever Virgin Sport Festival Of Fitness In San Francisco
SAN FRANCISCO – Today, Virgin Sport announced the exciting lineup of activations that athletes, fitness fans and those who love to move can look forward to from title sponsor and true sport performance brand ASICS at the upcoming Festival of Fitness, Virgin Sport San Francisco, taking place on October 14 & 15, 2017. More

 

Detroit Pistons And Jeep Brand Announce Multi-Year Partnership
AUBURN HILLS, Mich. – The Detroit Pistons announced today that the club has reached a multi-year corporate partnership deal with FCA US that designates Jeep, a globally recognized sport-utility vehicle brand, as the exclusive domestic vehicle partner of the Detroit Pistons. More

 

TaxSlayer Acquires Naming Rights to Quad City Civic Center
AUGUSTA, Ga. – TaxSlayer, a leading online and professional tax and financial services technology company, today announced it has acquired the naming rights to the Illinois Quad City Civic Center Authority's 12,000 seat multi-purpose arena and conference center located in Moline, Illinois. More

 

Doosan Announces Multi-Year MLB Partnership, Presenting Sponsorship Of American League Division Series
NEW YORK – Doosan, a global leader in the Infrastructure Support Business, is proud to announce a multi-year partnership with Major League Baseball. More

 

IOA (Insurance Office of America) to Title a Third Symetra Tour Tournament Starting in 2018
LONGWOOD, Fla. – The Symetra Tour, the official qualifying Tour for the LPGA, is excited to announce that IOA (Insurance Office of America) will title sponsor a third Symetra Tour event starting in 2018. The IOA Invitational will be played the week of April 30 through May 6 at Atlanta National Golf Club outside Atlanta, Georgia. More

 

Aston Martin and Red Bull Racing Forge Stronger Innovation Partnership
GAYDON, U.K. – Aston Martin and Red Bull Racing have further strengthened their Innovation Partnership with the announcement that the Formula One team will compete as ‘Aston Martin Red Bull Racing’ from 2018. More

 
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