Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season

Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season

Jersey patch agreements have combined with significant deals at the team and league levels to push estimated NBA sponsorship spending over $1 billion for the first time, according to IEG research.

The NBA’s foray into jersey patch advertising should serve as a wake-up call for other U.S. pro sports leagues. The patches can drive significant revenue with zero repercussions on fan affinity.

 

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