Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship spending on college athletics is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over 2017, according to ESP projections.

Insurance is by far the most active category sponsoring college athletics, with State Farm the most active sponsor. The company is the most active sponsor of the NCAA as well as most individual conferences.

 

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