Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

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Soft Drinks: A Sponsorship Category Update
Whitepaper

Soft Drinks: A Sponsorship Category Update

As the category that is home to sponsorship’s two biggest spenders, soft drinks have long been looked to by other industries for innovations in partnership activation, selection and measurement. more

 
 

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Worldwide Spending on Tennis to Grow 4.4 Percent in 2014
Infographic

Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from the previous year, according to IEG Research. more

 
 

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